07 | 23 | 14
Early in 2014 good friends of ours moved out West, Jeff having been stationed in Comox, BC to pursue a career with the military as a search-and-rescue (SAR) pilot. Leaving a bit of a hole in our friend circle, we vowed that we would visit them as soon as we could. Little did we know that as soon as we could would come to mean just that. Having visited BC several times in the past, most recently in 2012, we felt that there was still a large part of the West Coast that we had yet to discover, especially Vancouver Island. Before we knew it we had 4-week plans to drive cross-country, visiting friends and family along the way. 6703 km, $781 in fuel, 9 beds and 10 cities later we’re back in our home province, happy to be home but still yearning for the road. And while we’d love to get into every single detail of our travels, we’re going to instead keep our commentary to a minimum, posting individual legs of our trip over the course of the next 2 weeks. First up — Kelowna, BC, where we spent 3 warm days visiting with our friend Trista and her pup Maggie, exploring vineyards, hiking and generally enjoying the countryside. - Tyler + Jessie
06 | 27 | 14
Vikki and Shannon, both lovely, personable and incredibly enthusiastic women, are wedding planners and business partners of All You Need is Love Events, located in Southern California. We are delighted to have met (and to have worked together), and now we’re incredibly excited to share the what we’ve been cooking for the past several months!
Looking for a revamp of their entire online presence, our only stipulation was to keep the existing logo, giving us a blank canvas to rebuild their brand presence from the bottom up. Facing a similar problem that many businesses come up against, their first website solution was a template, not entirely suited to their unique attributes as individuals or as a company. And although they had invested in a logo, they did not have a brand identity to implement, giving them a serviceable web solution, but one that lacked the true appeal of their personalities and approach to their clients.
Our goals together would be threefold;
1. Identify what makes them unique as wedding planners.
2. Create key brand characteristics to direct the design strategy.
3. Implement a tailored website framework to properly convey their business and the wonderful weddings that they help produce.
But just want does that all mean you ask? Strategic design, brand presence, website framework? It all sounds a little confusing if you’re not familiar. Specifically speaking, we created a total brand aesthetic — encompassing the colour palette, typography selections and brand elements such as patterns and button rollovers — all in line with our creative objectives as a team. The colour palette has elements of light fun through the use of pinks and peaches, balanced with modern touches of gold and charcoal. The typography carries the same light, modern tone, and the geometric elements also embrace these notions, rounding out the design. Of course, these elements are only effective when combined properly, which brings us to the clean, easy to navigate layout (set up specifically to be scroll-friendly on both mobile and tablet devices), which effectively communicates the brand while showing off the outstanding weddings in their portfolio.
All in all (see the pun!), we’re extremely pleased with the results, made that much easier to accomplish with the help of the ever-organized duo of Shannon and Vikki (whose talents we would highly recommend if you’re looking for help for your big day). - Tyler + Jessie
06 | 19 | 14
We’re packing up our car and hitting the dusty trail with BC in our sights. We are beyond excited to be heading West for the next month or so to explore all the wonders that this beautiful continent holds. It’s going to be great to see family, friends and so many wonderful places along the way. We hope to be posting a little bit of our travels, so check back on the blog every now and then to see what we’ve been up to! - Tyler + Jessie
05 | 23 | 14
We’re excited to share Jodi + Jared’s invitation suite today. Music is a big part of our lives and over the years we’ve managed to collect a good number of gig posters from the different shows and festivals we’ve attended. So, it seemed like a perfect fit when Jodi and Jared approached us looking for an invitation suite that was fun, laid back and inspired by music.
We proposed the idea of creating an invitation that mimicked a mini gig poster in a nod to their prolific love for music — something that was a little different than your traditional 5″x7″ invite. Our thinking was that it would make a fantastic keepsake that they’d be able to frame and hang on their wall, enjoying it for many years after the wedding.
In order to do this we needed to conform to traditional envelope mailing sizes, so we created an invitation sized 7″x 10″, (folded down to 7″x 5″). The design incorporated spot illustrations of personal elements in Jodi and Jared’s lives. For example, they have two labradoodles and insisted they make an appearance. Deer antlers and little birds can be found in the design that represent their love of nature, and the wedding itself was being held at Pine Ridge Hollow (a beautiful tent venue on the prairies that’s surrounded by trees, flowers and foliage), so it was only fitting that these elements were included in as well.
One of our favourite parts of the suite was the custom illustrated map. Jared (groom) drew out an idea for the map that included all sorts of fun elements — fireworks, polar bears, windmills etc. — and we took his drawing and did our best to make it come to life.
Jodi and Jared also insisted that their suite be letterpressed, and we’re so glad they did. It was the extra kick that took this suite from being good to great!
To Jodi and Jared we know it’s almost been a year now since you’ve been married (where has the time gone? Seriously!), but we wanted to say a big congrats and it was an absolute pleasure working with you two to make your stationery come to life. - Tyler + Jessie
Photo Styling Ashley Nicole Design
05 | 09 | 14
It’s been awhile since we posted about found design. The type of design that captures your attention and makes you think ‘Why haven’t I tried this?’. Well, this piece (to me) is exactly that. And it’s exactly how you market a movie. 1) Simplistic, impactful imagery, 2) Excellent typography (note the bold to light to bold progression), and 3) Excellent negative space. Nothing wasted, nothing over-explained. And how fun is the complimentary throwback poster, reminiscent of ET and other blockbusters of the 1980s? - Tyler