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Introducing: Jewish Food Hero

Today we get to share one of our most gratifying projects from 2014, recently launched website for Jewish Food Hero, an online resource for purchasable, plant-based menus for the Jewish holidays. Not only are we thrilled with the outcome of the design, we’re grateful to have met and worked with founder Kenden Alfond, whose passion for plant-based food and healthy living served as inspiration to us (and even influenced our own 3-week eating challenge during the process).

Jewish Food Hero | Design by One Plus One Design

When Kenden first approached us, we were not sure how the challenge she put forth would be solved. Her concept had no online precedent, which first proved challenging (and later, liberating). Targeting Jewish mothers with too little time to create healthy holiday alternatives, our canvas was essentially blank, enabling us to create an identity free of cliches. After a lengthy branding session together, we identified 3 keys terms as our guideline — bright, white and light. Using these as a benchmark, we began to conceptualize, sketching out many different logo options and ultimately settling on a clean solution centred around the olive branch. This served as a perfect metaphor — a nod to Jewish culture, an extension to non-Jews alike, and a healthy symbol of plant-based food.

Jewish Food Hero | Design by One Plus One Design

Continuing forward, we felt as thought the brand should be as pure as possible, enabling the planned photography a starring role. As such, we chose Minion as our typographic solution, a traditional font family with appeal in modern design (when given a delicate touch). We then created an abbreviated colour palette of mint, peach and grey to be used as accents throughout the Jewish Food Hero brand. Finally, we created a complimentary style of illustration based on the logo, developing a full slate of holiday icons to be used throughout future brand materials, including a free downloadable Jewish holiday calendar, available by subscribing to monthly e-newsletters.

Jewish Food Hero | Design by One Plus One Design

Having developed what we considered a wonderful design solution, the brand hinged on whether or not we could attain the level of photography we were after — pure, fresh, and simple — which it turned out was a concern we need not have worried about. After providing several specific mood boards outlining photography style, angle, elements and composition, talented food photographers Deanna Linder and Danya Weiner of Matkonation took our vision and absolutely nailed the execution, allowing us a sigh of relief, and binding together an airtight brand presence that could be used consistently across multiple platforms.

Jewish Food Hero | Design by One Plus One Design
Jewish Food Hero | Design by One Plus One Design

Seriously though, how delicious do these dishes look? It was all we could do to stop ourselves from bolting from the computer straight to the kitchen for a little trial and error! But deadlines prevailed, and and our final task was at hand —  to create a web structure that would allow the audience an easy understanding of the Jewish Food Hero concept, and to allow quick, easy download of each delicious holiday menu. This would involve bridging an e-commerce solution with a WordPress CMS, applied to a hierarchal wireframe encouraging action-oriented usage. That’s fancy-speak for ‘it wasn’t always easy’. It fact it was incredibly complicated, with the website needing to be fluid for desktop use as well as compatible with mobile devices. Our ‘ingredients’ were in place, however, so once we identified the technical aspects it was a matter of applying the brand identity throughout. Working with a talented developer is more than half of the equation, which is why we were grateful to be partnered with developer Sarah Lewis of WP Moxie for the building and execution of the website in all it’s necessary forms.

Jewish Food Hero | Design by One Plus One Design

The reasons why this was a gratifying project are almost endless. A great concept is the first step, but it requires a team to bring each phase to fruition, and our team was exceptional. Even more remarkable, we were spread out over 2 continents and 5 countries. Kenden from Jewish Food Hero (Cambodia), photographers Deanna and Dayna (Israel), developer Sarah (USA), Sarah’s assistant El (United Kingdom) and us, right here in the heart of Canada. We’re thankful to have had the opportunity to work together, and we can’t wait to see what’s in store for Jewish Food Hero in 2015! - Tyler + Jessie

Tags: Brand Identity graphic design Jewish Jewish Food Hero Jewish Holidays One Plus One One Plus One Design One Plus One Design + Illustration Website Design Winnipeg Website Design

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Black Friday Sale!

Black Friday is here, and to help you stay away from those busy malls and shop from the comfort of your home, we’re offering free shipping on all orders in our online shop, starting right now, Black Friday thru Cyber Monday (just be sure to use the discount code BLACKFRIDAY at the checkout). As a bonus, if you spend $50 (before tax) we’ll throw in a free 8 x 10 art print of your choice (remember to enter the name of the print you would like in the special instructions box at time of check out). So don’t waste any time, hit the couch and get shopping, so you can beat that Christmas rush! - Tyler + Jessie

Tags: Black Friday Black Friday Sale Cyber Monday Manitoba North America One Plus One One Plus One Design One Plus One Design + Illustration Online Orders Shopify United States Winnipeg

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Comox

Today we’re winding the clock back 6 weeks to revisit our stay in Comox on Vancouver Island. Driving North from Nanaimo (where our ferry from Vancouver checked in) to visit our friends Jen & Jeff, we felt as though we had found a corner of the globe that spoke to us, the laid back vibe somehow permeating the air. Upon arrival, our intuition was confirmed. The quaint harbour (where we spent many a stroll), the sea salt air, the endless parade of boats, and water absolutely everywhere. It was the longest of our trip legs at 2.5 weeks, and we spent our days alternating between work and play, drinking in the Island’s beauty — which surrounded us in the form of ocean, mountain and sky — and dining from the Island’s bountiful food supply — seafood of all shapes, colours and sizes. In between we managed to explore many different hikes and waterfalls, navigate our way through a few small caves, spend time soaking up the sun in Tribune Bay on Hornby Island, and even caught the sun setting over a Canada Day BBQ at Goose Spit park. We can’t say enough about Comox and the Island itself, and we’re sure we’ll be back for a second helping just as soon as we can make it happen. - Tyler + Jessie

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Tags: BC British Columbia Canada Canada Day Comox Goose Spit Park Hornby Island Nanaimo One Plus One One Plus One Design + Illustration One Plus One Goes West Summer Tribune Bay Vancouver Island

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Vancouver

Having visited Vancouver for 10 days in 2007 (thoroughly enjoying it, of course), we felt that we needed only 2 nights on 2014’s go-round. In this instance, we guessed both right and wrong on the duration. As we visited familiar sites — Stanley Park, downtown — we were pleasantly reminded of adventures past, if not fully inspired. Where we were wrong, however, was in discovering just how great the neighbourhood of Mount Pleasant (near the Main Street District) was. Staying in a friendly little AirBnB we were surrounded by beautiful 2 and 3 storey homes, amazing landscaping, and shops and restaurants that reminded us very much of parts of New York and Toronto (with a bit of a hipster vibe but no shortage of other flavours to choose from). In fact, we ended up stretching out our final travel day by a few hours just to spend more time on the strip, where we stopped for tasty Lucky Doughnuts at 49th Parallel, and were taken in by a neatly organized stationery shop called The Regional Assembly of Text (it didn’t hurt that the staff was incredibly friendly). - Tyler + Jessie

Vancouver | One Plus One Goes WestVancouver | One Plus One Goes WestVancouver | One Plus One Goes WestVancouver | One Plus One Goes WestVancouver | One Plus One Goes WestVancouver | One Plus One Goes WestVancouver | One Plus One Goes WestVancouver | One Plus One Goes WestVancouver | One Plus One Goes WestVancouver | One Plus One Goes WestVancouver | One Plus One Goes WestVancouver | One Plus One Goes WestVancouver | One Plus One Goes WestVancouver | One Plus One Goes WestVancouver | One Plus One Goes WestVancouver | One Plus One Goes WestVancouver | One Plus One Goes WestVancouver | One Plus One Goes WestVancouver | One Plus One Goes WestVancouver | One Plus One Goes West

Tags: 49th Parallel Coffee Canada Lucky Doughnuts One Plus One One Plus One Goes West The Regional Assembly of Text Vancouver

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Kelowna

Early in 2014 good friends of ours moved out West, Jeff having been stationed in Comox, BC to pursue a career with the military as a search-and-rescue (SAR) pilot. Leaving a bit of a hole in our friend circle, we vowed that we would visit them as soon as we could. Little did we know that as soon as we could would come to mean just that. Having visited BC several times in the past, most recently in 2012, we felt that there was still a large part of the West Coast that we had yet to discover, especially Vancouver Island. Before we knew it we had 4-week plans to drive cross-country, visiting friends and family along the way. 6703 km, $781 in fuel, 9 beds and 10 cities later we’re back in our home province, happy to be home but still yearning for the road. And while we’d love to get into every single detail of our travels, we’re going to instead keep our commentary to a minimum, posting individual legs of our trip over the course of the next 2 weeks. First up — Kelowna, BC, where we spent 3 warm days visiting with our friend Trista and her pup Maggie, exploring vineyards, hiking and generally enjoying the countryside. - Tyler + Jessie

Kelowna | One Plus One Goes WestKelowna | One Plus One Goes WestKelowna | One Plus One Goes WestKelowna | One Plus One Goes WestKelowna | One Plus One Goes WestKelowna | One Plus One Goes WestKelowna | One Plus One Goes WestKelowna | One Plus One Goes WestKelowna | One Plus One Goes WestKelowna | One Plus One Goes WestKelowna | One Plus One Goes WestKelowna | One Plus One Goes West

Tags: BC British Columbia Canada Comox Kelowna One Plus One One Plus One Design Travels

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