08 | 06 | 14
Today we’re winding the clock back 6 weeks to revisit our stay in Comox on Vancouver Island. Driving North from Nanaimo (where our ferry from Vancouver checked in) to visit our friends Jen & Jeff, we felt as though we had found a corner of the globe that spoke to us, the laid back vibe somehow permeating the air. Upon arrival, our intuition was confirmed. The quaint harbour (where we spent many a stroll), the sea salt air, the endless parade of boats, and water absolutely everywhere. It was the longest of our trip legs at 2.5 weeks, and we spent our days alternating between work and play, drinking in the Island’s beauty — which surrounded us in the form of ocean, mountain and sky — and dining from the Island’s bountiful food supply — seafood of all shapes, colours and sizes. In between we managed to explore many different hikes and waterfalls, navigate our way through a few small caves, spend time soaking up the sun in Tribune Bay on Hornby Island, and even caught the sun setting over a Canada Day BBQ at Goose Spit park. We can’t say enough about Comox and the Island itself, and we’re sure we’ll be back for a second helping just as soon as we can make it happen. - Tyler + Jessie
07 | 25 | 14
Having visited Vancouver for 10 days in 2007 (thoroughly enjoying it, of course), we felt that we needed only 2 nights on 2014′s go-round. In this instance, we guessed both right and wrong on the duration. As we visited familiar sites — Stanley Park, downtown — we were pleasantly reminded of adventures past, if not fully inspired. Where we were wrong, however, was in discovering just how great the neighbourhood of Mount Pleasant (near the Main Street District) was. Staying in a friendly little AirBnB we were surrounded by beautiful 2 and 3 storey homes, amazing landscaping, and shops and restaurants that reminded us very much of parts of New York and Toronto (with a bit of a hipster vibe but no shortage of other flavours to choose from). In fact, we ended up stretching out our final travel day by a few hours just to spend more time on the strip, where we stopped for tasty Lucky Doughnuts at 49th Parallel, and were taken in by a neatly organized stationery shop called The Regional Assembly of Text (it didn’t hurt that the staff was incredibly friendly). - Tyler + Jessie
07 | 23 | 14
Early in 2014 good friends of ours moved out West, Jeff having been stationed in Comox, BC to pursue a career with the military as a search-and-rescue (SAR) pilot. Leaving a bit of a hole in our friend circle, we vowed that we would visit them as soon as we could. Little did we know that as soon as we could would come to mean just that. Having visited BC several times in the past, most recently in 2012, we felt that there was still a large part of the West Coast that we had yet to discover, especially Vancouver Island. Before we knew it we had 4-week plans to drive cross-country, visiting friends and family along the way. 6703 km, $781 in fuel, 9 beds and 10 cities later we’re back in our home province, happy to be home but still yearning for the road. And while we’d love to get into every single detail of our travels, we’re going to instead keep our commentary to a minimum, posting individual legs of our trip over the course of the next 2 weeks. First up — Kelowna, BC, where we spent 3 warm days visiting with our friend Trista and her pup Maggie, exploring vineyards, hiking and generally enjoying the countryside. - Tyler + Jessie
06 | 27 | 14
Vikki and Shannon, both lovely, personable and incredibly enthusiastic women, are wedding planners and business partners of All You Need is Love Events, located in Southern California. We are delighted to have met (and to have worked together), and now we’re incredibly excited to share the what we’ve been cooking for the past several months!
Looking for a revamp of their entire online presence, our only stipulation was to keep the existing logo, giving us a blank canvas to rebuild their brand presence from the bottom up. Facing a similar problem that many businesses come up against, their first website solution was a template, not entirely suited to their unique attributes as individuals or as a company. And although they had invested in a logo, they did not have a brand identity to implement, giving them a serviceable web solution, but one that lacked the true appeal of their personalities and approach to their clients.
Our goals together would be threefold;
1. Identify what makes them unique as wedding planners.
2. Create key brand characteristics to direct the design strategy.
3. Implement a tailored website framework to properly convey their business and the wonderful weddings that they help produce.
But just want does that all mean you ask? Strategic design, brand presence, website framework? It all sounds a little confusing if you’re not familiar. Specifically speaking, we created a total brand aesthetic — encompassing the colour palette, typography selections and brand elements such as patterns and button rollovers — all in line with our creative objectives as a team. The colour palette has elements of light fun through the use of pinks and peaches, balanced with modern touches of gold and charcoal. The typography carries the same light, modern tone, and the geometric elements also embrace these notions, rounding out the design. Of course, these elements are only effective when combined properly, which brings us to the clean, easy to navigate layout (set up specifically to be scroll-friendly on both mobile and tablet devices), which effectively communicates the brand while showing off the outstanding weddings in their portfolio.
All in all (see the pun!), we’re extremely pleased with the results, made that much easier to accomplish with the help of the ever-organized duo of Shannon and Vikki (whose talents we would highly recommend if you’re looking for help for your big day). - Tyler + Jessie
06 | 19 | 14
We’re packing up our car and hitting the dusty trail with BC in our sights. We are beyond excited to be heading West for the next month or so to explore all the wonders that this beautiful continent holds. It’s going to be great to see family, friends and so many wonderful places along the way. We hope to be posting a little bit of our travels, so check back on the blog every now and then to see what we’ve been up to! - Tyler + Jessie