04 | 22 | 15
Today marked the OFFICIAL opening of Bronuts in the Exchange District in Winnipeg, and we couldn’t be more excited for our clients (and good friends) Meghan, Brett and Dylan Zahari as they introduce the city to their delicious donuts + coffee. And if today’s 1.5 hour sell-out is any indication (it is), they’re going to be a very hot commodity indeed!
And just what does this have to do with us, aside from giving our support by consuming extra calories? Well it turns out that they’re our client, and that we’ve spent the past 6 months developing their brand identity. This includes not only their logo (in 3 formats, no less), colour palette and typography, but also all of their wonderful brand collateral; donut boxes, donut bags, coffee cups, tray liners, interior + exterior signage, business cards and menu cards. While we don’t have a full brand post ready, you can check out a few teaser images from their Instagram feed below (as well as a few from ours), or search the hashtag #bronutswpg and #gonutsforbronuts. Or better yet, go in and see for yourself! - Tyler + Jessie
12 | 09 | 14
Today we get to share one of our most gratifying projects from 2014, recently launched website for Jewish Food Hero, an online resource for purchasable, plant-based menus for the Jewish holidays. Not only are we thrilled with the outcome of the design, we’re grateful to have met and worked with founder Kenden Alfond, whose passion for plant-based food and healthy living served as inspiration to us (and even influenced our own 3-week eating challenge during the process).
When Kenden first approached us, we were not sure how the challenge she put forth would be solved. Her concept had no online precedent, which first proved challenging (and later, liberating). Targeting Jewish mothers with too little time to create healthy holiday alternatives, our canvas was essentially blank, enabling us to create an identity free of cliches. After a lengthy branding session together, we identified 3 keys terms as our guideline — bright, white and light. Using these as a benchmark, we began to conceptualize, sketching out many different logo options and ultimately settling on a clean solution centred around the olive branch. This served as a perfect metaphor — a nod to Jewish culture, an extension to non-Jews alike, and a healthy symbol of plant-based food.
Continuing forward, we felt as thought the brand should be as pure as possible, enabling the planned photography a starring role. As such, we chose Minion as our typographic solution, a traditional font family with appeal in modern design (when given a delicate touch). We then created an abbreviated colour palette of mint, peach and grey to be used as accents throughout the Jewish Food Hero brand. Finally, we created a complimentary style of illustration based on the logo, developing a full slate of holiday icons to be used throughout future brand materials, including a free downloadable Jewish holiday calendar, available by subscribing to monthly e-newsletters.
Having developed what we considered a wonderful design solution, the brand hinged on whether or not we could attain the level of photography we were after — pure, fresh, and simple — which it turned out was a concern we need not have worried about. After providing several specific mood boards outlining photography style, angle, elements and composition, talented food photographers Deanna Linder and Danya Weiner of Matkonation took our vision and absolutely nailed the execution, allowing us a sigh of relief, and binding together an airtight brand presence that could be used consistently across multiple platforms.
Seriously though, how delicious do these dishes look? It was all we could do to stop ourselves from bolting from the computer straight to the kitchen for a little trial and error! But deadlines prevailed, and and our final task was at hand — to create a web structure that would allow the audience an easy understanding of the Jewish Food Hero concept, and to allow quick, easy download of each delicious holiday menu. This would involve bridging an e-commerce solution with a WordPress CMS, applied to a hierarchal wireframe encouraging action-oriented usage. That’s fancy-speak for ‘it wasn’t always easy’. It fact it was incredibly complicated, with the website needing to be fluid for desktop use as well as compatible with mobile devices. Our ‘ingredients’ were in place, however, so once we identified the technical aspects it was a matter of applying the brand identity throughout. Working with a talented developer is more than half of the equation, which is why we were grateful to be partnered with developer Sarah Lewis of WP Moxie for the building and execution of the website in all it’s necessary forms.
The reasons why this was a gratifying project are almost endless. A great concept is the first step, but it requires a team to bring each phase to fruition, and our team was exceptional. Even more remarkable, we were spread out over 2 continents and 5 countries. Kenden from Jewish Food Hero (Cambodia), photographers Deanna and Dayna (Israel), developer Sarah (USA), Sarah’s assistant El (United Kingdom) and us, right here in the heart of Canada. We’re thankful to have had the opportunity to work together, and we can’t wait to see what’s in store for Jewish Food Hero in 2015! - Tyler + Jessie
11 | 28 | 14
Black Friday is here, and to help you stay away from those busy malls and shop from the comfort of your home, we’re offering free shipping on all orders in our online shop, starting right now, Black Friday thru Cyber Monday (just be sure to use the discount code BLACKFRIDAY at the checkout). As a bonus, if you spend $50 (before tax) we’ll throw in a free 8 x 10 art print of your choice (remember to enter the name of the print you would like in the special instructions box at time of check out). So don’t waste any time, hit the couch and get shopping, so you can beat that Christmas rush! - Tyler + Jessie
08 | 06 | 14
Today we’re winding the clock back 6 weeks to revisit our stay in Comox on Vancouver Island. Driving North from Nanaimo (where our ferry from Vancouver checked in) to visit our friends Jen & Jeff, we felt as though we had found a corner of the globe that spoke to us, the laid back vibe somehow permeating the air. Upon arrival, our intuition was confirmed. The quaint harbour (where we spent many a stroll), the sea salt air, the endless parade of boats, and water absolutely everywhere. It was the longest of our trip legs at 2.5 weeks, and we spent our days alternating between work and play, drinking in the Island’s beauty — which surrounded us in the form of ocean, mountain and sky — and dining from the Island’s bountiful food supply — seafood of all shapes, colours and sizes. In between we managed to explore many different hikes and waterfalls, navigate our way through a few small caves, spend time soaking up the sun in Tribune Bay on Hornby Island, and even caught the sun setting over a Canada Day BBQ at Goose Spit park. We can’t say enough about Comox and the Island itself, and we’re sure we’ll be back for a second helping just as soon as we can make it happen. - Tyler + Jessie
07 | 25 | 14
Having visited Vancouver for 10 days in 2007 (thoroughly enjoying it, of course), we felt that we needed only 2 nights on 2014’s go-round. In this instance, we guessed both right and wrong on the duration. As we visited familiar sites — Stanley Park, downtown — we were pleasantly reminded of adventures past, if not fully inspired. Where we were wrong, however, was in discovering just how great the neighbourhood of Mount Pleasant (near the Main Street District) was. Staying in a friendly little AirBnB we were surrounded by beautiful 2 and 3 storey homes, amazing landscaping, and shops and restaurants that reminded us very much of parts of New York and Toronto (with a bit of a hipster vibe but no shortage of other flavours to choose from). In fact, we ended up stretching out our final travel day by a few hours just to spend more time on the strip, where we stopped for tasty Lucky Doughnuts at 49th Parallel, and were taken in by a neatly organized stationery shop called The Regional Assembly of Text (it didn’t hurt that the staff was incredibly friendly). - Tyler + Jessie