11 | 21 | 13
We’re very thrilled to present a new project that has been waiting patiently for it’s official introduction. It’s a website, it’s name is Swooned, and it’s anticipating your visit!
Swooned is the brainchild of sisters Lauren and Ashley Whitticom. It’s purpose? To be a leading online wedding resource, dedicated to bringing fresh and modern wedding inspiration to discerning brides and grooms. As such, it’s capabilities are (almost) endless. Among other things, readers can find a diverse selection of real weddings and engagement sessions from around the world; trendsetting styled shoots, original do-it-yourself tutorials, unconventional signature cocktail recipes, in-depth interviews with top wedding professionals and features on bridal fashion and beauty. But that’s not all. Swooned contains a visual search tool for finding and collecting thousands of wedding ideas (i.e. Pinterest), a carefully curated vendor guide, and a lovely shop featuring the finest artisanal wedding goods. What else you ask? How about a plethora of custom-created mood boards, covering a variety of styles to help brides develop a cohesive wedding style and colour palette for their big day.
Sounds pretty sweet, doesn’t it? If our tongue-in-cheek tone suggests we took this project lightly, we can assure you that’s not the case (although it was certainly fun to work on). In fact, our laundry list was lengthy. First, we needed to create a structure that could properly display the many features mentioned above. This meant plenty of site mapping, sketching and wire framing. From there we were tasked with creating the brand logo — a geometric heart designed to reflect the look of an engagement diamond. Equally important, we needed to create a consistent visual brand language; versatile (and web-safe) typography selections and a soft and elegant colour palette.
But no brand is complete without reoccurring brand elements. In order to enforce the idea of modern elegance, we utilized thin ruled lines which served as separators and frames. Playing off the idea of engagement (and the ring influenced logo), we also employed a diamond theme throughout, serving as social media icons, sub headers and photo labels among other uses. The welcoming gradient that populates the background was also applied as a rollover action, adding a sense of style. Finally, we created a grid system that would allow the visual solution to be applicable in the many different forms throughout the website.
It took a tremendous amount of effort to bring Swooned to life, for which we’d like to thank Lauren for her hard work and Arlo Leach for his dedication to the back end. We’ve been sitting on this project for awhile now, so it’s a huge excitement (and relief) to officially introduce it to the world. We’d like to add that over the next couple of weeks we’re equally excited to the launch of two new client websites (which we cannot yet reveal). As always, stay tuned for more! - Tyler + Jessie
11 | 15 | 13
I stumbled upon the Mast Brothers CookBook in Toronto last week, and I can’t get it out of my mind. I was already very familiar with the Mast Bros. Chocolate and their amazing packaging, but this book takes the cake. How beautiful are these chocolate bars? Really?!
To say it was love at first sight is probably accurate. I was smitten with the beautiful photography, the family history and the delicious savoury and sweet chocolate recipes. My suitcase was already dangerously close to being overweight, so I had to force myself to leave it behind and instead be patient and add it to my Christmas wish list (hint hint).
In the meantime, I was poking around the internet for more information on the book, and I came across a beautiful trailer. It seemed fitting for a little Friday Fun. Enjoy! - Jessie
Photo Source: 1 2 3 4
11 | 14 | 13
Looking for a unique Christmas gift? Come visit our Pop-Up Shop! We’re excited to announce we’ve teamed up with Sugar Blossom Jewelry to create The Holiday Pop-Up Shop, a Winnipeg based two day pop-up sale where we’ll be selling our handmade goods. There will be all sorts of goodies for sale including Christmas cards, art prints, calendars, notebooks, jewelry and much more. There will also be a festive Holiday “polaroid” photo booth by Simply Rosie Photography. Perfect for the last minute Christmas photo, or just a really great keepsake of you and a friend. So come on out and say hello — we’d love to share some eggnog and get to know our fellow Winnipegers! - Jessie
10 | 17 | 13
We’ve long been a fan of Uppercase magazine, dubbed ‘a magazine for the creative and curious.’ The format, the content, the layout, the fantastic attention to detail. The whole concept from top to bottom. It’s truly been one of our favourite reads over the past couple of years. Watching founder Janine Vangool grow her magazine has been incredibly inspiring, just as reading about all of the wonderful talent showcased has been. In fact, when we began our business in 2011, we joked how amazing it would be to have the opportunity to be featured in a her quarterly publication. Well, it’s now over 2 years later and we are extremely lucky to say that our little inside joke has become a reality.
Janine reached out to us a few months back to let us know she was developing an issue focusing on the aesthetics of work, and was interested in our story of being a married couple and partners in business. It’s something we get asked about frequently, and we were very happy to shed a little light on the subject (especially because of the quality of the interview questions). In a fortunate twist of fate, Janine was also interested in sharing images of our workspace, a shoot we had literally just finished (with the help of good friends and wonderful talents Lani Elias and Ashley Nicole). Lo and behold, here we are in October — the issue is in the stands (and of course, on our coffee table) and we’re wearing a pair of proud grins on our faces. Not that we had any doubts, but Janine and her team really knocked the feature out of the park, just as they have done so many times before. As for us, we’re going to enjoy the moment, and give our thanks to Janine for the opportunity to share our story.
If you’re interested in checking out issue #19, look for it in your local bookstore. And if you’re really interested in Uppercase and haven’t checked it out to date, we highly recommend you visit their beautiful website here. - Tyler + Jessie
Portrait and Home Photography by Lani Elias Photography
Stationery Photography by Victoria Anne Photography
Home and Stationery Styling by Ashley Nicole Design
10 | 04 | 13
This weekend Toronto is playing host to the HGTV Fall Home Show. We were very excited when Etsy and HGTV approached us to feature some of our shop items in their 2013 featured booth. The curated living space was designed by Tara Finagold in collaboration with HGTV. Items were hand-picked from shop goods made by Canadian Etsy sellers, and includes our Rainbow Deluxe Notebook set.
Although we could not be in attendance (after all, it’s a couple thousand kilometres away), a friend of ours from Toronto was luckily able to stop by the booth yesterday. And we’re so glad she did! It’s great to see our Bright Ideas notebooks alongside so many other great home goods from furniture to artwork.
If you are in the Toronto area this weekend, be sure to stop by the Home Show and take a peek around. To show our appreciation to Etsy and HGTV take 10% off your shop order when you use the coupon code FALLHOMESHOW.
Booth photos by Shelly McGown